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Headline:
Write a compelling and relevant headline that grabs attention. Use keywords related to your product or service.
Make sure the headline aligns with the user's search query.
2. Ad Copy:
Keep your ad copy clear, concise, and persuasive. Highlight the unique value or benefits of your product or service.
Use language that resonates with your target audience and addresses their needs or pain points.
Include a strong call to action (CTA) to prompt users to take the desired action, like "Shop Now," "Learn More," or "Get Started."
3. Display URL:
Customize the display URL to show a relevant, easy-to-understand path to your landing page. This doesn't have to match the actual URL.
Ensure that the final URL accurately leads to the intended landing page.
4. Ad Extensions:
Take advantage of ad extensions like site link extensions, callout extensions, structured snippet extensions, and more to provide additional information and encourage clicks.
5. Keywords:
Use relevant keywords in your ad copy, including the headline and description, to improve ad relevance and quality score.
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